About us
About us
SASMAYA
SASMAYA
Sasmaya is a premium Muslim modest fashion brand that harmoniously blends cultural heritage with spiritual elegance, founded in Jakarta and established in 2023.
We present syar’i attire with exclusive handcrafted embroidery and traditional Minangkabau stitching, curated directly from local artisans in West Sumatra.
Sasmaya is a premium Muslim modest fashion brand that harmoniously blends cultural heritage with spiritual elegance, founded in Jakarta and established in 2023.
We present syar’i attire with exclusive handcrafted embroidery and traditional Minangkabau stitching, curated directly from local artisans in West Sumatra.
Core Values
Core Values
Rooted in Heritage
Refined in Spirit
Rooted in Heritage
Refined in Spirit
We upholds ethical and modest production by adhering to syar’i standards while honoring cultural integrity. With a strong commitment to honesty and transparency, we ensure every collaboration reflects our core values. We actively preserve the rich tradition of Minangkabau embroidery and wastra, delivering premium-quality, exclusive pieces crafted with meticulous attention to detail. Beyond fashion, we empower local artisans—especially women—while embracing sustainable practices through ethical sourcing and environmentally conscious production.
We upholds ethical and modest production by adhering to syar’i standards while honoring cultural integrity. With a strong commitment to honesty and transparency, we ensure every collaboration reflects our core values. We actively preserve the rich tradition of Minangkabau embroidery and wastra, delivering premium-quality, exclusive pieces crafted with meticulous attention to detail. Beyond fashion, we empower local artisans—especially women—while embracing sustainable practices through ethical sourcing and environmentally conscious production.
Vision
To become a leading premium Muslim fashion brand that embodies cultural heritage, ethical craftsmanship, and spiritual elegance.
Vision
To become a leading premium Muslim fashion brand that embodies cultural heritage, ethical craftsmanship, and spiritual elegance.
Mission
We committed to providing premium Muslim modest fashion inspired by Indonesian heritage, while empowering local artisans—especially women embroiderers from West Sumatra—to sustain and grow their craft. All products are ethically made and sustainably produced, preserving cultural traditions while meeting the demands of the modern market.
Mission
We committed to providing premium Muslim modest fashion inspired by Indonesian heritage, while empowering local artisans—especially women embroiderers from West Sumatra—to sustain and grow their craft. All products are ethically made and sustainably produced, preserving cultural traditions while meeting the demands of the modern market.
Mission
We committed to providing premium Muslim modest fashion inspired by Indonesian heritage, while empowering local artisans—especially women embroiderers from West Sumatra—to sustain and grow their craft. All products are ethically made and sustainably produced, preserving cultural traditions while meeting the demands of the modern market.
Brand Philosophy
Brand Philosophy
Brand Philosophy
More Than Fashion — A Statement of Faith and Heritage
More Than Fashion — A Statement of Faith and Heritage
We provide premium Muslim modest fashion inspired by Indonesian heritage, while uplifting local artisans—especially women embroiderers from West Sumatra—to sustain and grow their craft. All of our products are ethically made and sustainably produced, preserving cultural traditions while meeting the demands of the modern market.
We provide premium Muslim modest fashion inspired by Indonesian heritage, while uplifting local artisans—especially women embroiderers from West Sumatra—to sustain and grow their craft. All of our products are ethically made and sustainably produced, preserving cultural traditions while meeting the demands of the modern market.
We provide premium Muslim modest fashion inspired by Indonesian heritage, while uplifting local artisans—especially women embroiderers from West Sumatra—to sustain and grow their craft. All of our products are ethically made and sustainably produced, preserving cultural traditions while meeting the demands of the modern market.
What Sets Us Apart
What Sets Us Apart
Sasmaya blends handcrafted Minangkabau embroidery with syar’i elegance, offering limited-edition pieces curated directly from West Sumatran artisans. With a story-driven brand, exclusive designs, and a mission to empower women, we combine spiritual value with cultural craftsmanship.
Sasmaya blends handcrafted Minangkabau embroidery with syar’i elegance, offering limited-edition pieces curated directly from West Sumatran artisans. With a story-driven brand, exclusive designs, and a mission to empower women, we combine spiritual value with cultural craftsmanship.
In Collaboration & Curated by
Alun Alun Indonesia
Grand Indonesia, West Mall 3rd Floor
Alun Alun Indonesia
Grand Indonesia, West Mall 3rd Floor
Find Us
Products
Products
Products
Heritage-Inspired
Signature Collection
Heritage-Inspired
Signature Collection
Bundo Kanduang Mukena
Bundo Kanduang Mukena
Bundo Kanduang Mukena
Dara Jingga Hijab
Dara Jingga Hijab
Dara Jingga Hijab
Suntiang Kapalo Samek Hijab
Suntiang Kapalo Samek Hijab
Suntiang Kapalo Samek Hijab
Dukuah Suji Saia Hijab
Dukuah Suji Saia Hijab
Dukuah Suji Saia Hijab
